{"id":1139,"date":"2026-10-07T16:11:42","date_gmt":"2026-10-07T08:11:42","guid":{"rendered":"https:\/\/qiksense.com\/blog\/?p=1139"},"modified":"2026-10-07T23:31:22","modified_gmt":"2026-10-07T15:31:22","slug":"popper-asia-audi-adidas-lights-out-reaction-game-qiksense","status":"publish","type":"post","link":"https:\/\/qiksense.com\/blog\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense\/","title":{"rendered":"Popper Asia Created a Pedal-Powered Lights Out Challenge for Audi and adidas with qiksense"},"content":{"rendered":"<p><!-- QS-REDESIGN-HEADER-START --><\/p>\n\n\n<div class=\"qs-redesign-header\">\n  <div class=\"qs-cat\">Case Study<\/div>\n  <h1 class=\"qs-h1\">Popper Asia Created a Pedal-Powered Lights Out Challenge for Audi and adidas with qiksense<\/h1>\n  <div class=\"qs-post-meta\">\n    <div class=\"qs-author-row\">\n      <span class=\"qs-avatar\"><img decoding=\"async\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/05\/blog-post-page-logo-1-300x300.png\" alt=\"qiksense\"><\/span>\n      <span class=\"qs-author-name\">qiksense<\/span>\n      <span class=\"qs-dot\">&middot;<\/span>\n      <span class=\"qs-date\">7 October 2026<\/span>\n      <span class=\"qs-dot\">&middot;<\/span>\n      <span class=\"qs-read\">4 min read<\/span>\n    <\/div>\n  <\/div>\n  <hr class=\"qs-divider\">\n<\/div>\n\n\n<p><!-- QS-REDESIGN-HEADER-END --><\/p>\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-cover-v2.jpg\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-recap.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-4ccf0c1835d21697ca8a18a8cb62d650\" style=\"color:#ef4c35;font-size:30px\">The Challenge<\/h2>\n\n\n\n<p>Creative agency <a href=\"https:\/\/popperasia.com\/\">Popper Asia<\/a> created the Lights Out Challenge for its clients Audi and adidas at Off The Grid, their motorsport pop-up in the Level 1 Atrium of Funan during <a href=\"https:\/\/www.stb.gov.sg\/about-stb\/media-publications\/media-centre\/grand-prix-tm--season-singapore-2026-counts-down-to-race-weekend-with-new-headliners-and-programme-partners\/\">Grand Prix Season Singapore 2026<\/a>. Alongside the Audi Revolut F1 Team show car and a Singapore-inspired fanwear collection, the pop-up ran a <a href=\"https:\/\/alvinology.com\/2026\/10\/02\/audi-singapore-brings-formula-1-experiences-across-singapore-during-race-season\/\">stamp journey of race-themed stations<\/a>, and the Lights Out Challenge was its race-inspired reaction game. Every fan who played earned a Team Pass stamp.<\/p>\n\n\n\n<p>It is not the first time Popper Asia has used qiksense. Popper Asia previously <a href=\"https:\/\/qiksense.com\/blog\/bein-sports-f1-commentary-booth-with-qiksense\/\">built an F1 commentary booth for beIN SPORTS<\/a>, <a href=\"https:\/\/qiksense.com\/blog\/fairprice-coconut-white-coffee-scream-challenge-qiksense\/\">created a Coconut White Coffee Scream Challenge for FairPrice<\/a> and <a href=\"https:\/\/qiksense.com\/blog\/popper-asia-sunset-vibe-music-booth-qiksense\/\">powered a Sunset Vibe music booth for Aperol Spritz<\/a>.<\/p>\n\n\n\n<p>Popper Asia needed an experience that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tie in with Formula 1 during the race season<\/li>\n\n\n\n<li>Work as a quick station on the pop-up's stamp journey<\/li>\n\n\n\n<li>Give every player a result to take away, saved on their phone and ready to share on social media<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-1.jpg\" alt=\"The Lights Out Challenge booth at Off The Grid in Funan, with the game screen and the foot pedal in front of it powered by qiksense\" class=\"wp-image-1138\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-1.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-1-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-1-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-1-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-0aed4756fa73bee42d27edfbcb5d4d7c\" style=\"color:#ef4c35;font-size:30px\">The Solution<\/h2>\n\n\n\n<p>To achieve this, Popper Asia used the <a href=\"https:\/\/platform.qiksense.com\/\">qiksense platform<\/a> as the software behind a customised <a href=\"https:\/\/qiksense.com\/library\/lights-out\/\">Lights Out<\/a> reaction game, played with a foot pedal on the floor in front of the screen. The game kept the Audi look of the pop-up, from the race track backdrop to the Audi typeface.<\/p>\n\n\n\n<p>The experience followed a simple journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fans stepped up to the screen and stepped on the pedal to start<\/li>\n\n\n\n<li>A 3, 2, 1 countdown ran and five red lights came on, one by one<\/li>\n\n\n\n<li>The moment all five lights went out, they stamped on the pedal as fast as they could<\/li>\n\n\n\n<li>The screen showed their reaction time in milliseconds, with a line on how they did<\/li>\n\n\n\n<li>A QR code on the same screen let them save their result on their phone<\/li>\n\n\n\n<li>Another step on the pedal started a new attempt for a quicker time<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-2.jpg\" alt=\"The Lights Out Challenge game screen built on qiksense, with the five start lights coming on one by one\" class=\"wp-image-1130\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-2.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-2-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-2-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-2-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-2-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engage Module: Lights Out Reaction Game<\/h3>\n\n\n\n<p>The Lights Out format recreates the start of a Formula 1 race. The lights come on one at a time, hold for a moment, then all go out at once, and the clock starts at that exact instant. Fans had to react as fast as they could without moving too early.<\/p>\n\n\n\n<p>Popper Asia set the game up to feel like a real start:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Five lights, one second apart, the rhythm of a real Formula 1 start<\/li>\n\n\n\n<li>A pause before the lights go out that changes every round, so nobody can learn the timing<\/li>\n\n\n\n<li>A jump-start rule, so anyone who stamped while a light was still on saw a too early screen instead of a time<\/li>\n\n\n\n<li>A beep for every light and an engine rev on a valid reaction<\/li>\n<\/ul>\n\n\n\n<p>Because the pause changed every round, fans could not guess the moment. They had to watch the lights, which is exactly what a real race start asks of a driver.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-3.jpg\" alt=\"A player stamping on the foot pedal the moment the lights go out at the Lights Out Challenge, run on qiksense\" class=\"wp-image-1131\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-3.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-3-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-3-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-3-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-3-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">A Physical Pedal Instead of a Touch Screen<\/h3>\n\n\n\n<p>Most reaction games ask players to tap a screen or press a button. At Off The Grid, fans used their feet. A foot pedal sat on the floor in front of the screen, and every control in the game pointed to it. Fans stepped on the pedal to start, stepped on it the moment the lights went out, and stepped on it again to try for a quicker time.<\/p>\n\n\n\n<p>The Lights Out format works with a simple tap, and it can also take a physical button or a foot pedal assigned to the game. Here the pedal turned a screen game into something much closer to a driver's start, much like pressing the pedal in a real car.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-4.jpg\" alt=\"A player scanning the QR code beside his 451 millisecond reaction time to save his result from the qiksense game\" class=\"wp-image-1132\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-4.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-4-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-4-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-4-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-4-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reward Module: Reaction Time Saved to the Phone<\/h3>\n\n\n\n<p>Straight after each round, the screen showed the player's reaction time in milliseconds with a short line that changed with the result, such as \"That's a solid reaction!\". A QR code beside it let players save their result. Scanning it opened the result on their own phone, ready to download and share.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"473\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-6.webp\" alt=\"The Too early and No reaction screens from the Lights Out Challenge game built on qiksense, each asking the player to try again\" class=\"wp-image-1134\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-6.webp 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-6-300x89.webp 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-6-1024x303.webp 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-6-768x227.webp 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-6-1536x454.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<p>A jump start led to a too early screen, and a round without a press led to a no reaction screen, so every time on the screen came from a genuine reaction.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-5.jpg\" alt=\"A player's Lights Out Challenge result on his phone, ready to download from the qiksense game\" class=\"wp-image-1133\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-5.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-5-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-5-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-5-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/10\/popper-asia-audi-adidas-lights-out-reaction-game-qiksense-5-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5dfca32248808b3f57d5e74745995be2\" style=\"color:#ef4c35;font-size:30px\">The Result<\/h2>\n\n\n\n<p>Using qiksense, Popper Asia gave fans at Off The Grid a quick and physical way to test their reactions against the start lights, as one of the stations on the pop-up's stamp journey during Grand Prix Season Singapore.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Race Start Fans Could Feel<\/h3>\n\n\n\n<p>The foot pedal made the game feel closer to a real start than a tap on a screen. Fans stood at the screen, watched the lights and reacted with their feet, which suited a pop-up built around the Audi Revolut F1 Team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Quick Station on the Stamp Journey<\/h3>\n\n\n\n<p>Each round took only a few seconds, from the countdown to the reaction time, so fans could play, see their time, earn their Team Pass stamp and move on to the next station. Those who wanted a better time could step on the pedal and go again.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Result Fans Could Take Home<\/h3>\n\n\n\n<p>The QR code turned a few seconds at the booth into a result on the player's own phone. Fans left the pop-up with their reaction time saved, ready to compare and share with friends.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-a7da2c30e445951aca6c93278b039f22\" style=\"color:#ef4c35;font-size:30px\">Build and Launch Interactive Campaigns with qiksense<\/h2>\n\n\n\n<p>From <a href=\"https:\/\/qiksense.com\/library\/lights-out\/\">Lights Out<\/a> to other reaction games such as <a href=\"https:\/\/qiksense.com\/library\/stop-on-target\/\">Stop On Target<\/a> and <a href=\"https:\/\/qiksense.com\/library\/perfect-alignment\/\">Perfect Alignment<\/a>, qiksense helps organisations turn a brand moment into a game people can play with a tap, a button or a pedal. Build, launch and manage interactive campaigns through one flexible platform. <a href=\"https:\/\/qiksense.com\/contact\/\">Contact us<\/a> or explore the <a href=\"https:\/\/qiksense.com\/library\/\">qiksense Library<\/a> to find the right experience for your next interactive campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative agency Popper Asia used qiksense as the software behind the Lights Out Challenge for its clients Audi and adidas at Off The Grid in Funan, an F1 reaction game that fans played by stamping on a foot pedal the moment the lights went out.<\/p>\n","protected":false},"author":1,"featured_media":1155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized 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