{"id":348,"date":"2026-02-19T11:00:00","date_gmt":"2026-02-19T03:00:00","guid":{"rendered":"https:\/\/www.realnation.ai\/blog\/?p=348"},"modified":"2026-10-07T17:16:14","modified_gmt":"2026-10-07T09:16:14","slug":"singtel-launched-spin-the-wheel-campaign-with-qiksense","status":"publish","type":"post","link":"https:\/\/qiksense.com\/blog\/singtel-launched-spin-the-wheel-campaign-with-qiksense\/","title":{"rendered":"Singtel Launched Spin the Wheel Campaign with qiksense"},"content":{"rendered":"<!-- QS-REDESIGN-HEADER-START -->\n\n<div class=\"qs-redesign-header\">\n  <div class=\"qs-cat\">Case Study<\/div>\n  <h1 class=\"qs-h1\">Singtel Launched Spin the Wheel Campaign with qiksense<\/h1>\n  <div class=\"qs-post-meta\">\n    <div class=\"qs-author-row\">\n      <span class=\"qs-avatar\"><img decoding=\"async\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/05\/blog-post-page-logo-1-300x300.png\" alt=\"qiksense\"><\/span>\n      <span class=\"qs-author-name\">qiksense<\/span>\n      <span class=\"qs-dot\">&middot;<\/span>\n      <span class=\"qs-date\">19 February 2026<\/span>\n      <span class=\"qs-dot\">&middot;<\/span>\n      <span class=\"qs-read\">3 min read<\/span>\n    <\/div>\n  <\/div>\n  <hr class=\"qs-divider\">\n<\/div>\n\n<!-- QS-REDESIGN-HEADER-END -->\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/qiksense.com\/video\/singtel-spinwheel-poster.jpg\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-launched-spin-the-wheel-campaign-with-qiksense-recap.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-93b03dad2507d5d6967351c1a5fd882d\" style=\"color:#ef4c35;font-size:30px\">The Challenge<\/h2>\n\n\n\n<p>Singtel was preparing for an upcoming event booth with only one week to go before showtime.<\/p>\n\n\n\n<p>This was not a one-off activation. The brand participates in multiple exhibitions and roadshows throughout the year. Each event serves two core objectives:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Increase brand awareness<\/li>\n\n\n\n<li>Drive new customer purchases and on-site sales<\/li>\n<\/ol>\n\n\n\n<p>However, traditional booth setups were no longer enough. They needed an engagement mechanic that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attract footfall in a crowded exhibition hall<\/li>\n\n\n\n<li>Incentivize purchases through a rewarding experience<\/li>\n\n\n\n<li>Elevate the overall booth presence<\/li>\n\n\n\n<li>Be replicated easily across multiple shows<\/li>\n\n\n\n<li>Be deployed within an extremely tight timeline<\/li>\n<\/ul>\n\n\n\n<p>The challenge was to deliver a high-impact engagement campaign within one week, with the flexibility to reuse and optimize it for future events.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-spin-the-wheel-qiksense-cover.jpg\" alt=\"Singtel Spin the Wheel campaign booth powered by qiksense.\" class=\"wp-image-982\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-spin-the-wheel-qiksense-cover.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-spin-the-wheel-qiksense-cover-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-spin-the-wheel-qiksense-cover-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-spin-the-wheel-qiksense-cover-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-spin-the-wheel-qiksense-cover-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<div style=\"height:20px;width:0px\" aria-hidden=\"true\" class=\"wp-block-spacer wp-container-content-62aae154\"><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-56e5626955291c5d2a03edae9c65211b\" style=\"color:#ef4c35;font-size:30px\">The Solution\u00a0<\/h2>\n\n\n\n<p>To meet these requirements, Singtel used the <a href=\"https:\/\/platform.qiksense.com\/\">qiksense platform<\/a> to build and launch their interactive campaign.<\/p>\n\n\n\n<p>Singtel leveraged qiksense\u2019s modular campaign builder, using the Engage and Reward modules, to configure a complete interactive journey quickly.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-engage.jpg\" alt=\"Singtel Spin the Wheel Engage module built with qiksense for events.\" class=\"wp-image-792\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-engage.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-engage-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-engage-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-engage-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-engage-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Engage Module<\/h3>\n\n\n\n<p>Using the Engage module, Singtel selected a <a href=\"https:\/\/qiksense.com\/library\/spin-and-win\/\">Spin the Wheel<\/a> interactive content to attract attention and encourage participation at their event booth.<\/p>\n\n\n\n<p>The interactive mechanic was fully configurable within qiksense, allowing Singtel\u2019s team to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define prizes<\/li>\n\n\n\n<li>Set prize quantities<\/li>\n\n\n\n<li>Configure winning probabilities<\/li>\n<\/ul>\n\n\n\n<p>To fully align the experience with Singtel\u2019s brand identity, qiksense allowed their team to easily edit visuals and campaign elements directly within the platform.<\/p>\n\n\n\n<p>This included the ability to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add Singtel\u2019s campaign key visuals<\/li>\n\n\n\n<li>Change background designs to match event themes<\/li>\n\n\n\n<li>Apply Singtel\u2019s brand colours<\/li>\n\n\n\n<li>Include the Singtel logo across the experience<\/li>\n<\/ul>\n\n\n\n<p>This ensured the engagement felt like a seamless extension of Singtel\u2019s campaign, rather than a generic third-party tool, while enabling fast deployment within the tight event timeline.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-reward.jpg\" alt=\"Singtel Spin the Wheel Reward module built with qiksense.\" class=\"wp-image-793\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-reward.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-reward-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-reward-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-reward-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-solution-reward-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Reward Module<\/h3>\n\n\n\n<p>Using the Reward module, Singtel configured how the reward is shown after Spin the Wheel, so customers can immediately know what they have won.<\/p>\n\n\n\n<p>With qiksense, Singtel was able to configure the reward reveal experience, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Win or non-win result state<\/li>\n\n\n\n<li>Reward message and prize name display<\/li>\n\n\n\n<li>Branded reward screen UI to match Singtel\u2019s campaign visuals<\/li>\n<\/ul>\n\n\n\n<p>This made the reward experience clear, fast, and operationally smooth for event execution, while keeping the customer journey exciting and easy to complete.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Demo Preview and Fast Internal Approval&nbsp;<\/h3>\n\n\n\n<p>One key advantage of qiksense was the ability to generate a live campaign preview instantly.&nbsp;<\/p>\n\n\n\n<p>This allowed Singtel to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrate the campaign to management<\/li>\n\n\n\n<li>Get fast internal approval<\/li>\n\n\n\n<li>Make immediate adjustments<\/li>\n\n\n\n<li>Launch confidently before the event&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This removed the delays typically associated with approval and revisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">No Hardware No Problem<\/h3>\n\n\n\n<p>Singtel did not have dedicated hardware prepared for the activation.<\/p>\n\n\n\n<p>Since qiksense is designed for both digital and physical deployments, hardware and deployment support was available when needed. At an additional cost, compatible hardware and support was provided to ensure the interactive campaign could run smoothly at the event booth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-result.jpg\" alt=\"Singtel Spin the Wheel campaign result and engagement outcome with qiksense.\" class=\"wp-image-794\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-result.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-result-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-result-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-result-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/07\/singtel-spin-result-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-1d9bbadfd4c8e8984f82f7448fdf15ce\" style=\"color:#ef4c35;font-size:30px\">The Result<\/h2>\n\n\n\n<p>By using qiksense, Singtel successfully launched their interactive engagement campaign within the one-week deadline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Increased Booth Attraction and Customer Engagement<\/h3>\n\n\n\n<p>The Spin the Wheel mechanic helped attract visitors, creating excitement and encouraging participation. Customers who made purchases were rewarded through the experience, reinforcing positive engagement with the brand.<\/p>\n\n\n\n<p>This helped Singtel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase booth traffic<\/li>\n\n\n\n<li>Enhance customer experience<\/li>\n\n\n\n<li>Strengthen purchase engagement<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Real-Time Campaign Performance Visibility<\/h3>\n\n\n\n<p>Beyond engagement, Singtel gained access to real-time campaign performance data through the qiksense dashboard.<\/p>\n\n\n\n<p>This allowed their marketing team to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Track participation and engagement metrics<\/li>\n\n\n\n<li>Monitor reward distribution<\/li>\n\n\n\n<li>Generate customised campaign performance reports<\/li>\n\n\n\n<li>Present measurable results to stakeholders<\/li>\n\n\n\n<li>Identify insights to optimise future activations<\/li>\n<\/ul>\n\n\n\n<p>Singtel\u2019s marketing team gained access to campaign data through the qiksense dashboard, enabling them to report performance accurately and optimize future campaigns based on the insights. Singtel later <a href=\"https:\/\/qiksense.com\/blog\/singtel-panda-ar-head-effect-attract-passers-by-qiksense\/\">used a panda AR head effect to draw passers-by into a Spin the Wheel game<\/a> at the Singapore Retail Festival 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-a7da2c30e445951aca6c93278b039f22\" style=\"color:#ef4c35;font-size:30px\">Build and Launch Interactive Campaigns with qiksense<\/h2>\n\n\n\n<p>Interactive campaigns need to be deployed quickly while maintaining flexibility for future use. With qiksense, organisations can build branded engagement experiences, launch them within tight timelines, and track performance through a dashboard. <a href=\"https:\/\/qiksense.com\/contact\/\">Contact us<\/a> or explore the <a href=\"https:\/\/qiksense.com\/library\/\">qiksense Library<\/a> to find the right experience for your next interactive campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With only one week before their event, Singtel used qiksense to launch a fully branded Spin the Wheel campaign that attracted visitors, rewarded customers instantly, and provided real-time data to measure and optimize campaign performance.<\/p>\n","protected":false},"author":2,"featured_media":714,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Singtel Launched Spin the Wheel Campaign with qiksense<\/title>\n<meta name=\"description\" content=\"Singtel launched a fully branded Spin the Wheel campaign using qiksense to increase engagement and reward new and existing customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qiksense.com\/blog\/singtel-launched-spin-the-wheel-campaign-with-qiksense\/\" 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