{"id":726,"date":"2026-07-16T12:00:00","date_gmt":"2026-07-16T04:00:00","guid":{"rendered":"https:\/\/qiksense.com\/blog\/fairprice-coconut-white-coffee-scream-challenge-qiksense\/"},"modified":"2026-07-17T00:10:34","modified_gmt":"2026-07-16T16:10:34","slug":"fairprice-coconut-white-coffee-scream-challenge-qiksense","status":"publish","type":"post","link":"https:\/\/qiksense.com\/blog\/fairprice-coconut-white-coffee-scream-challenge-qiksense\/","title":{"rendered":"FairPrice Launched Coconut White Coffee Scream Challenge with qiksense"},"content":{"rendered":"\n\n
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CASE STUDY<\/div>\n

FairPrice Launched Coconut White Coffee Scream Challenge with qiksense<\/h1>\n
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\n \"qiksense\"<\/span>\n qiksense<\/span>\n ·<\/span>\n 16 July 2026<\/span>\n ·<\/span>\n 3 min read<\/span>\n <\/div>\n <\/div>\n
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\"Shoppers<\/figure>\n\n\n\n
https:\/\/www.instagram.com\/p\/DakWkR4jH9G\/<\/div><\/figure>\n\n\n\n
https:\/\/www.instagram.com\/p\/DaVOJxmlAFX\/<\/div><\/figure>\n\n\n

The Challenge<\/h2>\n\n

FairPrice was launching its new own-brand Coconut White Coffee, made with real coconut milk for a smooth and creamy coffee experience with a tropical twist. To raise awareness of the new product, FairPrice wanted to create an engaging in-store activation that went beyond traditional product sampling.<\/p>\n\n

The activation would travel across selected FairPrice Xtra outlets<\/a>, giving shoppers at different locations an opportunity to discover and try the new flavour. The campaign ran from 4 to 26 July 2026, with the activation appearing at participating stores from 10am to 6pm.<\/p>\n\n

FairPrice needed an experience that could:<\/p>\n\n