{"id":923,"date":"2026-09-13T17:40:27","date_gmt":"2026-09-13T09:40:27","guid":{"rendered":"https:\/\/qiksense.com\/blog\/?p=923"},"modified":"2026-10-07T16:42:01","modified_gmt":"2026-10-07T08:42:01","slug":"singtel-protect-etiqa-in-store-reward-game-qiksense","status":"publish","type":"post","link":"https:\/\/qiksense.com\/blog\/singtel-protect-etiqa-in-store-reward-game-qiksense\/","title":{"rendered":"Singtel Protect and Etiqa Launched an In-Store Reward Game with qiksense"},"content":{"rendered":"<p><!-- QS-REDESIGN-HEADER-START --><\/p>\n\n\n<div class=\"qs-redesign-header\">\n  <div class=\"qs-cat\">Case Study<\/div>\n  <h1 class=\"qs-h1\">Singtel Protect and Etiqa Launched an In-Store Reward Game with qiksense<\/h1>\n  <div class=\"qs-post-meta\">\n    <div class=\"qs-author-row\">\n      <span class=\"qs-avatar\"><img decoding=\"async\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/05\/blog-post-page-logo-1-300x300.png\" alt=\"qiksense\"><\/span>\n      <span class=\"qs-author-name\">qiksense<\/span>\n      <span class=\"qs-dot\">&middot;<\/span>\n      <span class=\"qs-date\">13 September 2026<\/span>\n      <span class=\"qs-dot\">&middot;<\/span>\n      <span class=\"qs-read\">3 min read<\/span>\n    <\/div>\n  <\/div>\n  <hr class=\"qs-divider\">\n<\/div>\n\n\n<p><!-- QS-REDESIGN-HEADER-END --><\/p>\n\n\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-1.jpg\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-recap.mp4\" playsinline><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-4ccf0c1835d21697ca8a18a8cb62d650\" style=\"color:#ef4c35;font-size:30px\">The Challenge<\/h2>\n\n\n\n<p>Singtel and Etiqa Insurance Singapore work together as <a href=\"https:\/\/www.singtel.com\/personal\/products-services\/lifestyle-services\/insurance\/singtelprotect-etiqa\">Singtel Protect and Etiqa<\/a>, a partnership that brings life, health and wealth protection to Singtel customers. Etiqa describes it as a <a href=\"https:\/\/www.etiqa.com.sg\/singtelpartnership\/\">Telcoassurance partnership<\/a>, with insurance offered alongside Singtel's own services.<\/p>\n\n\n\n<p>Inside a Singtel Shop, the Singtel Protect and Etiqa team meets customers at its own counter. For a two-month campaign, the brands wanted to thank customers who stopped to speak with the team, and to make the counter a place people noticed.<\/p>\n\n\n\n<p>It is not the first time Singtel has used qiksense. Singtel previously <a href=\"https:\/\/qiksense.com\/blog\/singtel-launched-spin-the-wheel-campaign-with-qiksense\/\">launched a Spin the Wheel campaign at its event booths<\/a>, <a href=\"https:\/\/qiksense.com\/blog\/singtel-scaled-their-existing-spin-the-wheel-campaign-from-events-to-retail-with-qiksense\/\">brought the same campaign into its retail store at Bugis Junction<\/a> without rebuilding it, and <a href=\"https:\/\/qiksense.com\/blog\/singtel-panda-ar-head-effect-attract-passers-by-qiksense\/\">used a panda AR head effect to attract passers by<\/a> at the Singapore Retail Festival 2026.<\/p>\n\n\n\n<p>Singtel Protect and Etiqa needed an experience that could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reward customers who spoke with the Singtel Protect and Etiqa team<\/li>\n\n\n\n<li>Draw attention to the counter inside a busy Singtel Shop<\/li>\n\n\n\n<li>Be quick to play, so it would not slow down the store<\/li>\n\n\n\n<li>Reveal each reward instantly, with no manual draws<\/li>\n\n\n\n<li>Run by itself on an in-store kiosk for the full two months<\/li>\n<\/ul>\n\n\n\n<p>The challenge was to turn an insurance conversation into a rewarding moment that customers would remember.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"900\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-5.jpg\" alt=\"Singtel Shop where the Singtel Protect and Etiqa in-store reward game ran on qiksense\" class=\"wp-image-980\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-5.jpg 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-5-300x169.jpg 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-5-1024x576.jpg 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-5-768x432.jpg 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-5-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-0aed4756fa73bee42d27edfbcb5d4d7c\" style=\"color:#ef4c35;font-size:30px\">The Solution<\/h2>\n\n\n\n<p>To achieve this, Singtel Protect and Etiqa used the <a href=\"https:\/\/platform.qiksense.com\/\">qiksense platform<\/a>. The campaign's key visual, a squirrel gathering golden acorns, was adapted into the game and reward screens, and the journey ran on a portrait touchscreen kiosk beside the Singtel Protect and Etiqa counter.<\/p>\n\n\n\n<p>With qiksense, several modules, including more than one Engage module, can sit in a single journey. Here, a skill game led into a luck game, so every reward was earned first and then revealed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"924\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-2-row.webp\" alt=\"Singtel Protect and Etiqa start screen, Fast Tap game screen with rising golden acorns and the leaderboard, built on qiksense\" class=\"wp-image-1002\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-2-row.webp 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-2-row-300x173.webp 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-2-row-1024x591.webp 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-2-row-768x444.webp 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-2-row-1536x887.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engage Module: Fast Tap Game<\/h3>\n\n\n\n<p>The kiosk's attract screen invited customers to \"Tap fast. Win the game.\" After tapping to start and a 3, 2, 1 countdown, players tapped the golden acorns rising up the screen as fast as they could before time ran out.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/qiksense.com\/library\/fast-tap-game\/\">Fast Tap Game<\/a> was styled with the squirrel, the acorns and the campaign colours, and a target score decided who moved on to the reward.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"924\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-3-row.webp\" alt=\"A player tapping to start and tapping the rising golden acorns, then the leaderboard on the Singtel Protect and Etiqa kiosk\" class=\"wp-image-1003\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-3-row.webp 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-3-row-300x173.webp 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-3-row-1024x591.webp 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-3-row-768x444.webp 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-3-row-1536x887.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Reward Module: Score and Leaderboard<\/h3>\n\n\n\n<p>When time ran out, players who reached the target saw a congratulations screen with their score and the leaderboard, followed by a button to collect their reward. Players who missed the target could simply try again.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"924\" src=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-4-row.webp\" alt=\"Mystery Gift Box screen with nine boxes, then the YOU WIN screen revealing a Foldable Polyester Bag, in the qiksense game\" class=\"wp-image-1004\" srcset=\"https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-4-row.webp 1600w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-4-row-300x173.webp 300w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-4-row-1024x591.webp 1024w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-4-row-768x444.webp 768w, https:\/\/qiksense.com\/blog\/wp-content\/uploads\/2026\/09\/singtel-protect-etiqa-in-store-reward-game-qiksense-4-row-1536x887.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Engage Module: Mystery Box<\/h3>\n\n\n\n<p>The reward itself was revealed through a second game. A grid of <a href=\"https:\/\/qiksense.com\/library\/mystery-box\/\">mystery gift boxes<\/a> appeared, the player picked one, and the screen revealed the Etiqa merchandise they had won on the spot.<\/p>\n\n\n\n<p>The experience followed a simple journey:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Speak with the Singtel Protect and Etiqa team at the counter<\/li>\n\n\n\n<li>Tap to start at the kiosk<\/li>\n\n\n\n<li>Tap the rising golden acorns before time runs out<\/li>\n\n\n\n<li>See the score on the leaderboard<\/li>\n\n\n\n<li>Pick a mystery gift box<\/li>\n\n\n\n<li>Reveal the Etiqa merchandise won<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-5dfca32248808b3f57d5e74745995be2\" style=\"color:#ef4c35;font-size:30px\">The Result<\/h2>\n\n\n\n<p>Using qiksense, Singtel Protect and Etiqa gave customers in the Singtel Shop a quick, playful reason to engage with their insurance team, and a reward they could see the moment they finished.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Reward Moment in Under a Minute<\/h3>\n\n\n\n<p>From tapping to start to revealing the reward, the whole journey takes well under a minute. That suits a busy retail counter, where customers come in between appointments, device checks and bill payments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Two Games, One Journey<\/h3>\n\n\n\n<p>Placing a skill game before a luck game made each reward feel earned. The leaderboard added a light competitive edge, while the mystery box kept the final reveal exciting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clear Tracking Through the Campaign<\/h3>\n\n\n\n<p>The qiksense dashboard tracks plays, scores and the rewards revealed across the campaign, so the team can follow engagement at the counter throughout the two months.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-color has-link-color wp-elements-a7da2c30e445951aca6c93278b039f22\" style=\"color:#ef4c35;font-size:30px\">Build and Launch Interactive Campaigns with qiksense<\/h2>\n\n\n\n<p>From tap games and mystery boxes to spin the wheel and scratch cards, qiksense helps organisations reward customers in store with experiences that are quick to play and easy to run. Combine games and rewards in one journey, run it on your own kiosk and track every play through one flexible platform. <a href=\"https:\/\/qiksense.com\/contact\/\">Contact us<\/a> or explore the <a href=\"https:\/\/qiksense.com\/library\/\">qiksense Library<\/a> to find the right experience for your next interactive campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Singtel Protect and Etiqa used qiksense to reward customers in a Singtel Shop with a quick in-store game, where players tapped golden acorns against the clock and picked a mystery gift box to reveal the Etiqa merchandise they won.<\/p>\n","protected":false},"author":1,"featured_media":900,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- 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