AR Head Effect
Turn a camera-enabled screen into a live AR experience that places branded or themed effects on or around users in real time. The effect appears automatically when someone comes into view, helping attract attention without requiring users to tap or start. Use it independently or connect it to a game, message or reward journey.
How the AR Head Effect works
Come into view
As users walk or stand in front of the screen, the camera displays a live view and detects them automatically. No touch or manual start is required.
See the effect appear
A branded or themed AR effect appears on or around the user and follows their movement in real time.
Capture their attention
Seeing themselves transformed on screen creates an unexpected visual moment that encourages users to notice the display, stop and interact.
Continue the journey
After a set duration, the experience can automatically show a campaign message, introduce another interaction, move into a game or continue to the next campaign step.
What you can create
ImageMascot head effect
Turn users into a brand mascot or campaign character.
ImageCharacter transformation
Place a customised animal, hero or themed character effect over the user’s head.
ImageFestive headwear
Create seasonal effects for Lunar New Year, Christmas, Hari Raya or other celebrations.
ImageProduct AR effect
Place products, packaging or branded elements around the user or attach them to the user’s body in real time.
ImageDestination theme
Connect the experience to a country, landmark, culture or travel campaign.
ImageEvent-branded effect
Create a customised AR effect that reflects the event identity, theme or key visual.
What the AR Head Effect can do for your campaign
Attract passing attention
Use a live camera interaction to give people walking past an immediate reason to notice the screen and stop.
Turn displays into experiences
Transform a regular digital display from a static advertising screen into a live and responsive attraction.
Bring the campaign theme to life
Turn mascots, products, destinations and campaign visuals into AR effects that appear on or around users.
Guide users into the next action
Connect the attraction to a campaign message, game, registration form, product discovery step or reward journey.
From attention to participation
An AR Head Effect can be used as the first step of a larger campaign journey.
What you can customise
Where brands use it
Events
Create a live visual attraction that encourages attendees to stop and interact.
Exhibitions
Use the AR effect to attract people walking past and guide them towards the booth activity.
Shopping malls
Turn digital displays into interactive attractions for seasonal and promotional campaigns.
Retail stores
Capture attention near entrances, product displays or promotional areas.
Product launches
Bring products, characters and campaign visuals to life around users in real time.
Roadshows and pop-ups
Deploy the same branded attraction across different campaign locations.
Ways to set it up
On-site experience
The AR Head Effect can run continuously on a camera-enabled digital screen at an event, exhibition, shopping mall, retail space or activation.
Frequently asked questions
An AR Head Effect uses a live camera view to place digital visuals on or around a user in real time. The effects follow the user’s movement and can be customised to match a brand, product, character, destination or campaign theme.
No. The experience can detect users automatically when they enter the camera view, allowing it to attract attention without requiring them to touch the screen.
No. A digital screen, operating system, browser, camera and network connection are sufficient for the live AR attraction. A touchscreen may be added when the next campaign step requires user input.
Yes. The AR asset, placement, scale, camera frame, background, campaign artwork, messages and screen design can be customised for each campaign.
Yes. A trigger duration can be set so the experience automatically displays another message, introduces a new interaction or continues to the next campaign step after capturing the user’s attention.
Yes. The AR Head Effect can be used as the attraction stage before guiding users into gamification, registration, product content, a luck game or reward journey.
Yes. It can run continuously as a standalone attraction or form the first part of a longer interactive campaign journey.
Data collection is optional. Registration, consent and customised questions can be added when the user continues into another campaign step.
Build and launch your AR Head Effect
Upload your AR asset, customise the live screen and connect the experience to your wider campaign journey with qiksense.
