Emotion Based Effect

Create a live camera experience that responds to users based on their facial expressions. Users see themselves on a digital screen while AI reads three expressions, happy, neutral and sad, then automatically displays different branded visuals around their heads. These visuals can be images, videos, 3D models or animations customised to the campaign. The experience can be designed for a single user or multiple users at the same time.

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Happy expression triggering its branded effect
Neutral expression triggering its branded effect
Sad expression triggering its branded effect

How the Emotion Based Effect Works

01

Come Into View

One or multiple users stand or walk in front of the digital screen and see themselves through the live camera view.

02

Detect the Expression

The experience reads each user’s facial expression as one of three, happy, neutral or sad.

03

Trigger the Branded Visual

A different branded visual appears around each user’s head based on the expression detected, such as an image, video, 3D model or animation.

04

Continue the Journey

After a delay you set, or with a button, users move on to the next campaign step, such as a message, game, registration or reward.

The Expressions It Detects

Each expression triggers its own branded visual, so the screen responds differently to every user.

Happy expression example

Happy

A smile triggers an upbeat visual, message or product match built for the campaign.

Neutral expression example

Neutral

A neutral face still gets a response, so nobody standing in view is left out.

Sad expression example

Sad

A downcast expression can trigger a pick-me-up message, offer or product suggestion.

Single or Multi-Person Experience

Single-person experience
Single-person experienceCreate a focused interaction where one user’s expression controls the visuals and the message on screen.
Multi-person experience
Multi-person experienceDetect multiple people in the camera view and trigger different branded visuals based on each person’s expression.

What You Can Create

Emotion matched visualShow different branded images, videos, 3D models or animations for happy, neutral and sad expressions.
Product recommendationRecommend a different product, flavour, variant or option based on the expression detected.
Mood characterMatch each expression to a different mascot, character or campaign personality.
Visual transformationChange the branded visuals surrounding the user based on their expression, using campaign images, videos, 3D elements or animations.
Personalised messageDisplay a different campaign message, tagline or response for each expression.
Lead into a gameLet users play with the effect first, then move them on to a marketing game or luck game as the next step.

What You Can Customise

Expression triggersWork with three fixed expressions, happy, neutral and sad, each with its own set of visuals.
Branded visualsAssign different campaign assets to each expression, including images, videos, 3D models and animations.
Effect placementChoose where each visual sits around the head, such as above it, beside it or over the face, and set its size and angle.
Single or multi-person modeConfigure the experience for one user or allow multiple users to be detected and respond at the same time.
Screen UICustomise the live camera screen, backgrounds, images, colours, typography, instructions and campaign copy.
Expression responseConfigure the visual, message, recommendation or content shown for each expression.
Trigger timingSet how long an expression needs to be detected before its corresponding visual or action is triggered.
Journey trigger timingIn single-person mode, set how many seconds after an expression settles the experience moves on to the next campaign step.
User journeyConnect the experience to product recommendations, campaign content, gamification, registration, rewards or other campaign steps.
Sound and animationAdd background music and animated 3D models or videos for each expression. Videos play silently.

What the Emotion Based Effect Can Do for Your Campaign

01

Create Personalised Interactions

Show different branded visuals or content based on each user’s expression instead of giving everyone the same experience.

02

Encourage Users to Interact

Give users a reason to smile, change their expression and experiment with how the screen responds.

03

Interact Without Touching

Users change what appears on screen with their expressions alone, so there is nothing to tap.

04

Bring Products Into the Experience

Connect different expressions to products, flavours, characters or campaign recommendations.

05

Create an Attention Grabbing Visual

Responsive branded visuals appearing around one or multiple users can turn a digital screen into a live attraction for people nearby.

06

Continue the Campaign Journey

Move users on from the effect to a message, game, registration or reward as the next campaign step.

Where Brands Use It

Gamified Experiences

Open a game journey with the effect, then move users on to a marketing game or luck game as the next step.

Product Recommendations

Match different expressions to products, flavours or variants to create a playful product discovery experience.

Events

Create a live responsive experience for individuals or groups that encourages attendees to interact with the screen.

Exhibitions

Use expression based visuals to attract visitors and introduce campaign content or booth activities.

Shopping Malls

Create large format responsive displays where multiple passing shoppers can see different branded effects appearing around them.

Retail Stores

Connect expressions to products, recommendations, offers or promotional messages.

Product Launches

Let users discover different products, features or campaign content based on their expression.

Frequently Asked Questions

It is an AI enabled camera experience that reads three facial expressions, happy, neutral and sad, and responds with different branded visuals around each user’s head.

The experience can display branded images, videos, 3D models or animations based on the expression detected.

Three, happy, neutral and sad. A surprised face counts as neutral, and an angry, fearful or disgusted face counts as sad.

Yes. The experience can be designed for a single person or multiple people within the camera view, with different visuals responding to each person’s detected expression.

No. The experience can automatically begin when users enter the camera view.

No. A touchscreen is not required for the expression based interaction. Touch can be added if another campaign step requires it.

Each expression shows its own branded visuals, and in single-person mode its own page for a message or product recommendation.

Not on its own, because the effect keeps no score and does not check for a target expression. Follow it with a marketing game or luck game step to add play.

Yes. The experience can continue into product content, gamification, registration, rewards or another campaign step.

Create Experiences That Respond to Expression

Fill each expression with your own branded visuals and turn facial reactions into interactive campaign experiences with qiksense.

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