Emotion Based Effect

Create a live camera experience that responds to users based on their facial expressions. Users see themselves on a digital screen while AI detects expressions such as happy, neutral or sad, then automatically displays different branded visuals around them. These visuals can be images, videos, 3D models or animations customised to the campaign. The experience can be designed for a single user or multiple users at the same time.

Try it out
Happy expression triggering its branded effect
Neutral expression triggering its branded effect
Sad expression triggering its branded effect

How the Emotion Based Effect works

01

Come into view

One or multiple users stand or walk in front of the digital screen and see themselves through the live camera view.

02

Detect the expression

The experience detects each user’s facial expression, such as happy, neutral or sad.

03

Trigger the branded visual

A different branded visual appears around each user based on the expression detected. This can be an image, video, 3D model or animation designed around the campaign.

04

Continue the journey

The detected expression can trigger a different message, product recommendation, gamified interaction, campaign content or next experience.

The expressions it detects

Each expression triggers its own branded visual, so the screen responds differently to every user.

Happy expression example

Happy

A smile triggers an upbeat visual, message or product match built for the campaign.

Neutral expression example

Neutral

A neutral face still gets a response, so nobody standing in view is left out.

Sad expression example

Sad

A downcast expression can trigger a pick-me-up message, offer or product suggestion.

Single or multi-person experience

Single-person experience
Single-person experienceCreate a focused interaction where one user’s expression controls the visual response or campaign journey.
Multi-person experience
Multi-person experienceDetect multiple people in the camera view and trigger different branded visuals based on each person’s expression.

What you can create

Emotion matched visualShow different branded images, videos, 3D models or animations for happy, neutral and sad expressions.
Product recommendationRecommend a different product, flavour, variant or option based on the expression detected.
Mood characterMatch each expression to a different mascot, character or campaign personality.
Visual transformationChange the branded visuals surrounding the user based on their expression, using campaign images, videos, 3D elements or animations.
Personalised messageDisplay a different campaign message, tagline or response for each expression.
Emotion based gameTurn expression detection into a gamified experience. Challenge users to make a particular expression, match the expression shown on screen or switch between different emotions to complete a challenge.

What you can customise

Expression triggersConfigure the supported expressions used in the experience, such as happy, neutral and sad.
Branded visualsAssign different campaign assets to each expression, including images, videos, 3D models and animations.
Effect placementChoose where the branded visuals appear, such as above the head, around the face, attached to the body or surrounding the user.
Single or multi-person modeConfigure the experience for one user or allow multiple users to be detected and respond at the same time.
Screen UICustomise the live camera screen, backgrounds, images, colours, typography, instructions and campaign copy.
Expression responseConfigure the visual, message, recommendation, game response or content triggered by each expression.
Trigger timingSet how long an expression needs to be detected before its corresponding visual or action is triggered.
Journey trigger timingSet how long the triggered experience runs before showing another message or automatically continuing to the next campaign step.
User journeyConnect the experience to product recommendations, campaign content, gamification, registration, rewards or other campaign steps.
Sound and animationAdd sound effects, music and animated reactions that respond to different expressions.

What the Emotion Based Effect can do for your campaign

01

Create personalised interactions

Show different branded visuals or content based on each user’s expression instead of giving everyone the same experience.

02

Encourage users to interact

Give users a reason to smile, change their expression and experiment with how the screen responds.

03

Turn expression into gamification

Use facial expressions as the input for a game or challenge, creating an interaction that goes beyond tapping a screen.

04

Bring products into the experience

Connect different expressions to products, flavours, characters or campaign recommendations.

05

Create an attention grabbing visual

Responsive branded visuals appearing around one or multiple users can turn a digital screen into a live attraction for people nearby.

06

Guide different campaign journeys

Use the detected expression to determine what content, recommendation, interaction or campaign step appears next.

Where brands use it

Gamified experiences

Turn facial expressions into the controller for a game. Users can be challenged to smile, match an expression or switch between emotions to complete different actions.

Product recommendations

Match different expressions to products, flavours or variants to create a playful product discovery experience.

Events

Create a live responsive experience for individuals or groups that encourages attendees to interact with the screen.

Exhibitions

Use expression based visuals to attract visitors and introduce campaign content or booth activities.

Shopping malls

Create large format responsive displays where multiple passing shoppers can see different branded effects appearing around them.

Retail stores

Connect expressions to products, recommendations, offers or promotional messages.

Product launches

Let users discover different products, features or campaign content based on their expression.

Frequently asked questions

It is an AI enabled camera experience that detects facial expressions such as happy, neutral or sad and responds with different branded visuals or campaign interactions.

The experience can display branded images, videos, 3D models or animations based on the expression detected.

The experience can be configured around supported facial expressions such as happy, neutral and sad.

Yes. The experience can be designed for a single person or multiple people within the camera view, with different visuals responding to each person’s detected expression.

No. The experience can automatically begin when users enter the camera view.

No. A touchscreen is not required for the expression based interaction. Touch can be added if another campaign step requires it.

Each expression can trigger a different branded visual, message, product recommendation, game response or next campaign interaction.

Yes. Expressions can become part of the game mechanic, such as asking users to match a particular expression, change expressions or complete expression based challenges.

Yes. The experience can continue into product content, gamification, registration, rewards or another campaign step.

Create experiences that respond to expression

Configure the expressions, customise the branded visual responses and turn facial reactions into interactive campaign experiences with qiksense.

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