Image Tracking
Turn campaign images, visuals or supported objects into interactive triggers. Users use their camera to find and scan a configured target, and once it is recognised, the experience can reveal branded content, trigger an animation, unlock a game or continue into a reward journey. Use it to create discovery challenges that connect physical campaign touchpoints with digital experiences.
How the Image Tracking works
Find the target
Users are prompted to look for a specific campaign image, visual or supported object within the activation space.
Scan the target
Users point the camera towards the target and position it within the scanning area.
Recognise and trigger
Once the correct target is detected, the configured digital response is triggered automatically.
Continue the journey
Users can reveal content, play a game, unlock a reward, discover more information or continue searching for another target.
What you can create
What you can customise
What the Image Tracking can do for your campaign
Drive footfall to key locations
Use scan targets to direct users towards specific booths, stores, product displays or campaign zones you want them to visit.
Encourage exploration
Turn the campaign space into a discovery journey that motivates users to move around, search for targets and engage with more touchpoints.
Increase dwell time
Give users more reasons to stay within the activation, store or event space as they look for and scan different targets.
Add gamification to discovery
Turn finding and scanning into part of the challenge, then unlock a game, reward or next campaign step once the target is found.
Connect physical and digital touchpoints
Turn posters, packaging, displays and other physical campaign assets into entry points for interactive digital content.
Support reward and redemption journeys
Use successful scans as a condition for unlocking prizes, vouchers, promotional codes or other rewards.
Where brands use it
Gamified experiences
Make finding the target part of the game. Users can search for a specific campaign image or object, scan it successfully and then unlock the game or next challenge.
Reward hunts
Hide campaign targets around a venue and require users to find and scan them before unlocking a prize or reward.
Product discovery
Use packaging, product displays or campaign artwork as scanning targets that reveal additional product information or interactive content.
Events
Encourage attendees to explore different parts of an event by searching for and scanning campaign targets.
Exhibitions
Place targets across a booth or exhibition space to unlock different information, experiences or rewards.
Shopping malls
Create discovery trails that encourage shoppers to move between different campaign locations or participating stores.
Retail stores
Turn product packaging, posters or displays into triggers for games, offers, content or rewards.
Product launches
Let users scan the new product, packaging or campaign visual to reveal branded content or unlock an interactive experience.
Frequently asked questions
Image Tracking uses a camera to recognise a configured campaign image, visual or supported object. Once the correct target is detected, it can automatically trigger digital content or another campaign interaction.
Campaign artwork, printed images, posters, packaging, product visuals and other suitable supported targets can be configured for recognition.
Detection can reveal branded content, play an animation, open another page, start a game, unlock a reward or continue to another campaign step.
Yes. The triggered response can include branded images, videos, 3D models, animations, messages or other campaign content.
Yes. Multiple targets can be configured within the same campaign, and each target can trigger different content or actions.
Yes. The journey can be designed so users need to locate and scan multiple targets before completing the challenge or unlocking a reward.
Yes. Finding and scanning can become part of the game mechanic, or successful detection can be used to unlock a marketing game, luck game or another challenge.
Yes. A successful scan can reveal a reward directly or unlock another experience where users can win or redeem a reward.
No. The experience can run through a web browser with camera access.
Turn physical targets into interactive experiences
Configure what users need to find, customise what happens when it is detected and connect scanning to content, games and rewards with qiksense.
