Stop On Target

A campaign image of your choice travels across the screen at a steady speed and a faded target shows exactly where it has to stop. One tap, one attempt, and the accuracy score appears on the spot. The target lands somewhere new every round, so the game stays fair, fast and endlessly repeatable.

How the Stop On Target works

01

Start the round

Users arrive at the track, where a faded copy of the campaign image shows exactly where to stop. A countdown or start button begins the round.

02

Watch the image travel

The image slides in and travels across the track at a steady speed. It never slows down and never comes back.

03

Tap to stop it

Users tap anywhere on the screen to stop it dead. One tap, one attempt, and the stop registers the instant the finger lands.

04

Continue the journey

The accuracy score from 0 to 100% appears, based on how close the image stopped to the target. Users can join the leaderboard, unlock a reward or play again, depending on the campaign setup.

A closer look

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What you can customise

Game visualsCustomise the moving image, the track, the backdrop and the banners.
Screen UICustomise the backgrounds, images, colours, typography, buttons, icons and copy across every screen.
Game durationSet the travel speed to tune how hard a perfect stop is.
Game rulesConfigure the motion mode, the travel speed, the target size and the pass accuracy that gates the prize exit.
User journeyAdd or remove registration, consent, customised questions, leaderboard, rewards and other campaign steps.
Sound and animationAdd background music, sound effects, interaction feedback and result animations.
Data fieldsChoose the contact details and customised questions to collect from users.
Reward tie-inConnect the game result to prizes, vouchers, promotional codes or other rewards.

What the Stop On Target can do for your campaign

01

Attract and engage users

One tap and a moving image make the challenge readable from across the room and quick enough for long queues.

02

Reinforce campaign messaging

The moving piece and the target are any image you choose, from a product shot to a mascot or logo, so every round is spent watching your campaign artwork.

03

Capture participation data

Track engagement, completion, scores and conversion. Contact details or responses to customised questions can also be collected where required.

04

Extend the engagement

Connect the game to a leaderboard, reward, voucher, lucky draw or the next step in the campaign journey.

Where brands use it

Events

Create a quick and engaging activity that encourages attendees to stop and participate.

Exhibitions

Attract visitors to the booth with a simple and repeatable branded challenge.

Shopping malls

Run interactive games for shopper engagement, seasonal campaigns and promotions.

Retail stores

Support product promotions, purchases and in-store reward journeys.

Product launches

Turn product features, visuals or campaign messages into an interactive game.

Roadshows and pop-ups

Launch the same branded experience across different campaign locations.

Ways to set it up

Online experience

Users can access the game through a web browser on their own device.

DeviceMobile phone, tablet or laptop
RequirementsA web browser and internet connection
How users access itUsers open a campaign link or scan a QR code
How it startsUsers tap the Start button on their screen
ResultUsers view their score, result, leaderboard position or reward directly in the browser

On-site experience

The game can be set up as a physical experience at events, retail spaces, exhibitions or activations.

DisplayA touchscreen or digital display with an operating system and web browser
ControlsTouchscreen tap input, or a physical button or foot pedal with an assigned key
ConnectionWi-Fi or network connection
How it startsAn automatic countdown, or a start button placed on the screen
ResultThe score, result, leaderboard position or reward is displayed on the screen

Frequently asked questions

A reaction game is a branded interactive experience that measures how fast or how precisely a user responds to a visual cue. Each round produces a time or accuracy score, decides a pass or fail and can rank users on a leaderboard or gate a prize.

Yes. The background, images, game objects, colours, typography, buttons, sound effects and result screens can be customised to match the campaign or brand identity.

Yes. Users can access the game online through a browser on a mobile phone, tablet or laptop. It can also be set up on-site using a touchscreen display with an operating system, browser and internet connection.

Yes. Scores can be added to a leaderboard to rank users throughout the campaign. The leaderboard can be displayed immediately after the game or shown on a separate screen.

Yes. The game result can be connected to prizes, vouchers, promotional codes, lucky draws or other rewards. The reward journey can be based on the score, result or campaign rules.

qiksense can track campaign performance such as participation, completion rates, scores and conversion. Contact details and responses to customised questions can also be collected with the relevant consent copy, and the data can be exported as a CSV file.

Put your image on the line

Upload any image, from a product to a mascot, tune the speed and target, and connect every stop to scores, leaderboards and rewards with qiksense.

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