Mystery Box
A mystery box format creates curiosity by letting users pick a box and reveal a surprise reward. It is useful when you want people to take part quickly, submit their details and unlock a reward in a simple, playful way.
How the Mystery Box works
Play the game
Users choose one of the mystery boxes on screen and tap to open it.
Reveal the result
The selected box opens to reveal the outcome. The winning or non-winning result is selected using the campaign prize rules and shown to the user.
Continue the journey
Winners receive their reward and redemption instructions. Users can submit their details, view how to redeem or play again, depending on the campaign setup.
A closer look
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9:16What the Mystery Box can do for your campaign
Attract and engage users
The curiosity of a hidden reward makes users want to pick a box and see what is inside, with no spin animation needed.
Encourage campaign actions
Connect access to the game to actions such as making a purchase, visiting a booth, scanning a QR code, completing a form or engaging with campaign content.
Capture participation data
Track engagement, completion, results and redemption. Contact details or responses to customised questions can also be collected where required.
Distribute rewards
Reveal prizes, vouchers, promotional codes or product samples inside the box, with prize odds and stock set by the campaign.
What you can customise
Where brands use it
Events
Create a quick and exciting activity that encourages attendees to participate and receive an instant result.
Exhibitions
Attract visitors to the booth with a simple game connected to prizes or giveaways.
Shopping malls
Run seasonal promotions, shopper rewards and play and win campaigns.
Retail stores
Connect the game to purchases, product promotions, store visits or in-store rewards.
Product launches
Encourage users to discover and engage with a new product through an instant reward experience.
Roadshows and pop-ups
Launch the same branded luck game across different campaign locations.
Ways to set it up
Online experience
Users can access the game through a web browser on their own device.
On-site experience
The game can be set up as a physical experience at events, retail spaces, exhibitions or activations.
Frequently asked questions
A luck game is a branded interactive experience where users complete a simple action to reveal a randomly selected result or reward. It can be used to create excitement, encourage participation and support promotional campaigns.
Yes. The background, images, game objects, colours, typography, buttons, sound effects, prize visuals and result screens can be customised to match the campaign or brand identity.
Yes. Users can access the game online through a browser on a mobile phone, tablet or laptop. It can also be set up on-site using a touchscreen or digital display with an operating system, browser and internet connection.
Yes. The winning rules, prize probability, prize quantity and available results can be configured according to the campaign requirements.
Yes. Winning results can be connected to prizes, vouchers, promotional codes, product samples or other rewards. Redemption can be completed digitally, verified by staff or collected at a physical location.
qiksense can track campaign performance such as impressions, participation, completion rates, results and redemption. Contact details and responses to customised questions can also be collected with the relevant consent copy, and the data can be exported as a CSV file.
Build and launch your luck game
Customise the game, configure the rewards and launch your luck game online or on-site with qiksense.
