The Challenge

Singtel and Etiqa Insurance Singapore work together as Singtel Protect and Etiqa, a partnership that brings life, health and wealth protection to Singtel customers. Etiqa describes it as a Telcoassurance partnership, with insurance offered alongside Singtel's own services.

Inside a Singtel Shop, the Singtel Protect and Etiqa team meets customers at its own counter. For a two-month campaign, the brands wanted to thank customers who stopped to speak with the team, and to make the counter a place people noticed.

It is not the first time Singtel has used qiksense. Singtel previously launched a Spin the Wheel campaign at its event booths, brought the same campaign into its retail store at Bugis Junction without rebuilding it, and used a panda AR head effect to attract passers by at the Singapore Retail Festival 2026.

Singtel Protect and Etiqa needed an experience that could:

• Reward customers who spoke with the Singtel Protect and Etiqa team
• Draw attention to the counter inside a busy Singtel Shop
• Be quick to play, so it would not slow down the store
• Reveal each reward instantly, with no manual draws
• Run by itself on an in-store kiosk for the full two months

The challenge was to turn an insurance conversation into a rewarding moment that customers would remember.

The Solution

To achieve this, Singtel Protect and Etiqa used the qiksense platform. The campaign's key visual, a squirrel gathering golden acorns, was adapted into the game and reward screens, and the journey ran on a portrait touchscreen kiosk beside the Singtel Protect and Etiqa counter.

With qiksense, several modules, including more than one Engage module, can sit in a single journey. Here, a skill game led into a luck game, so every reward was earned first and then revealed.

Engage Module: Fast Tap Game

The kiosk's attract screen invited customers to "Tap fast. Win the game." After tapping to start and a 3, 2, 1 countdown, players tapped the golden acorns rising up the screen as fast as they could before time ran out.

The Fast Tap Game was styled with the squirrel, the acorns and the campaign colours, and a target score decided who moved on to the reward.

Reward Module: Score and Leaderboard

When time ran out, players who reached the target saw a congratulations screen with their score and the leaderboard, followed by a button to collect their reward. Players who missed the target could simply try again.

Engage Module: Mystery Box

The reward itself was revealed through a second game. A grid of mystery gift boxes appeared, the player picked one, and the screen revealed the Etiqa merchandise they had won on the spot.

The experience followed a simple journey:

• Speak with the Singtel Protect and Etiqa team at the counter
• Tap to start at the kiosk
• Tap the rising golden acorns before time runs out
• See the score on the leaderboard
• Pick a mystery gift box
• Reveal the Etiqa merchandise won

The Result

Using qiksense, Singtel Protect and Etiqa gave customers in the Singtel Shop a quick, playful reason to engage with their insurance team, and a reward they could see the moment they finished.

A Reward Moment in Under a Minute

From tapping to start to revealing the reward, the whole journey takes well under a minute. That suits a busy retail counter, where customers come in between appointments, device checks and bill payments.

Two Games, One Journey

Placing a skill game before a luck game made each reward feel earned. The leaderboard added a light competitive edge, while the mystery box kept the final reveal exciting.

Clear Tracking Through the Campaign

The qiksense dashboard tracks plays, scores and the rewards revealed across the campaign, so the team can follow engagement at the counter throughout the two months.

Build and Launch Interactive Campaigns with qiksense

From tap games and mystery boxes to spin the wheel and scratch cards, qiksense helps organisations reward customers in store with experiences that are quick to play and easy to run. Combine games and rewards in one journey, run it on your own kiosk and track every play through one flexible platform. Contact us or explore the qiksense Library to find the right experience for your next interactive campaign.