Case Study

Popper Asia Created the Speed Collector Racing Game for Peroni with qiksense

qiksense · 13 October 2026 · 4 min read

The Challenge

Creative agency Popper Asia created the Speed Collector for its client Peroni Nastro Azzurro, a racing game at the Peroni booth in Far East Square from 7 to 9 October 2026, during Grand Prix Season Singapore 2026. Guests who bought a pint of Peroni could play for a free bottle opener, and the top of the leaderboard stood a chance to win a year's supply of Peroni.

It is not the first time Popper Asia has used qiksense. Popper Asia previously built an F1 commentary booth for beIN SPORTS, created a Coconut White Coffee Scream Challenge for FairPrice, powered a Sunset Vibe music booth for Aperol Spritz and created a pedal-powered Lights Out Challenge for Audi and adidas.

Popper Asia needed an experience that could:

Tie in with the race season through a game guests could steer like a car
Bring the Peroni brand into the game itself, with a race season theme
Keep a leaderboard for the top prize, a year's supply of Peroni

The Peroni booth at Far East Square by day, with the Speed Collector start screen and the racing wheel powered by qiksense

The Solution

To achieve this, Popper Asia used the qiksense platform as the software behind a customised Lane Runner racing game, steered with a racing wheel in front of a 43-inch touchscreen. The game was built from the client's own screen designs, from the Peroni blue to the checkered flag.

The Speed Collector start screen and How to Play screen built on qiksense, with a Peroni bottle for 5 points and a Speed Boost for 3 seconds

The experience followed a simple journey:

Guests tapped TAP TO START on the screen in Popper Asia's booth
A How to Play screen showed the two things to collect, a Peroni bottle for 5 points and a Speed Boost for 3 extra seconds
A 3, 2, 1 countdown ran inside a glowing ring
For 30 seconds, they turned the wheel left and right to collect bottles on the road
The result screen showed their score with "Great run! See where you rank."
The leaderboard showed the top 10, and a player who made it in could type their name

A guest steering past Peroni bottles on the road in the Speed Collector racing game run on qiksense

Engage Module: Speed Collector Racing Game

In the game, a road runs towards the guest and they steer between its lanes. The bottom of the screen showed the inside of a car, a steering wheel and a Peroni dashboard, so guests saw the road from the driver's seat.

Popper Asia set the game up around the brand:

A two-lane road, with Peroni bottles to collect for 5 points each
A stopwatch Speed Boost that added 3 seconds to the clock and doubled the speed of the road for 3 seconds
A "+5 PTS" or "SPEED BOOST + 3 SEC" label above the car with every pick-up, in the Peroni typeface
No obstacles, so every guest finished the run and got a score

The Speed Boosts made each run a little different. A guest who caught them all could keep driving for longer and collect more bottles than one who missed them.

A guest turning the racing wheel in front of the Speed Collector screen at the Peroni booth, with the game run on qiksense

A Racing Wheel Instead of a Touch Screen

Most screen games are played with a tap. At the Speed Collector, guests held a racing wheel mounted in front of the screen. One turn of the wheel moved the car one lane to the left or right, so guests steered towards each bottle the way they would steer a car.

The game can also be played with arrows on the screen or a touch on either side, and it can take physical buttons or a racing wheel. Here the wheel turned a quick game at the bar into something that felt like a drive.

Two friends shaking hands in front of the Speed Collector score screen at the Peroni booth, powered by qiksense

Reward Module: Score and Leaderboard

Straight after each run, the result screen showed the player's score inside a ring, with the line "Great run! See where you rank." and a button to view the leaderboard. The leaderboard showed the top 10 scores. A guest who made it into the top 10 could tap the pencil on their row and type their name, so the best drivers were on the screen for everyone at the booth to see.

The poster at the Peroni booth explaining how to win, buy a pint, play the Speed Collector game and top the leaderboard

Turning a Pint Into a Turn at the Wheel

The Speed Collector was part of a simple offer, printed on a poster at the booth. Guests bought a pint of Peroni, played the game, and won a free bottle opener for completing it. The players at the top of the leaderboard stood a chance to win a year's supply of Peroni. The prizes were Peroni's, and the game gave every pint a reason to step up to the wheel.

A crowd gathered at the Peroni booth at night to watch a guest play the Speed Collector, run on qiksense

The Result

Using qiksense, Popper Asia gave Peroni a racing game that turned a pint at Far East Square into a drive for the top of the leaderboard during Grand Prix Season Singapore.

A Game Guests Could Steer

The racing wheel made the game feel closer to driving than to tapping a screen. Guests saw the road from a Peroni-branded car on the screen and steered it with their own hands, which suited a booth built for the race season.

A Reason to Order a Pint

Every pint came with a turn at the wheel and a prize for finishing, so the game gave guests one more reason to order a Peroni and stay at the booth a little longer.

A Leaderboard Worth Chasing

The top 10 stayed on the screen between runs, so every new player could see the score to beat. Guests who wanted a place at the top could play again and try for a higher score.

Build and Launch Interactive Campaigns with qiksense

From Lane Runner to other marketing games such as Runner Style Game and Memory Pick, qiksense helps organisations turn a brand moment into a game guests can play with a tap, a button or a racing wheel. Build, launch and manage interactive campaigns through one flexible platform. Contact us or explore the qiksense Library to find the right experience for your next interactive campaign.