Lane Runner
A three-lane runner where the road rushes towards the player and one press moves one lane. Collect what carries points and dodge the obstacles, in a fixed-time Time Attack or a lives-based Survival that speeds up as it goes. The vehicle, collectibles and obstacles are all campaign artwork, with scores ranked on a leaderboard.
How the Lane Runner works
Start the round
A 3, 2, 1 countdown runs over a still picture of the road, with the vehicle waiting in the middle lane.
Steer the lanes
The road runs towards the user and one press moves the vehicle one lane, using the on-screen arrows, either half of the screen or assigned keys.
Collect and dodge
Collecting an item adds its points. Hitting an obstacle costs a life in Survival, or points in Time Attack, where the score never drops below zero.
Continue the journey
When the clock runs out or the last life is gone, the final score is shown. Users can join the leaderboard, unlock a reward or play again, depending on the campaign setup.
A closer look
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9:16What you can customise
What the Lane Runner can do for your campaign
Attract and engage users
The endless-runner feel is instantly familiar, and one-press lane changes make it playable for everyone.
Reinforce campaign messaging
The vehicle, collectibles, obstacles and everything above the horizon are campaign artwork, so the brand rides through the whole round.
Capture participation data
Track engagement, completion, scores and conversion. Contact details or responses to customised questions can also be collected where required.
Extend the engagement
Connect the game to a leaderboard, reward, voucher, lucky draw or the next step in the campaign journey.
Where brands use it
Events
Create a quick and engaging activity that encourages attendees to stop and participate.
Exhibitions
Attract visitors to the booth with a simple and repeatable branded challenge.
Shopping malls
Run interactive games for shopper engagement, seasonal campaigns and promotions.
Retail stores
Support product promotions, purchases and in-store reward journeys.
Product launches
Turn product features, visuals or campaign messages into an interactive game.
Roadshows and pop-ups
Launch the same branded experience across different campaign locations.
Ways to set it up
Online experience
Users can access the game through a web browser on their own device.
On-site experience
The game can be set up as a physical experience at events, retail spaces, exhibitions or activations.
Frequently asked questions
A marketing game is a branded interactive experience that encourages users to complete a simple challenge, receive a score or result and continue through a campaign journey. It can be used to attract attention, reinforce campaign messaging and encourage participation.
Yes. The background, images, game objects, colours, typography, buttons, sound effects and result screens can be customised to match the campaign or brand identity.
Yes. Users can access the game online through a browser on a mobile phone, tablet or laptop. It can also be set up on-site using a touchscreen display with an operating system, browser and internet connection.
Yes. Scores can be added to a leaderboard to rank users throughout the campaign. The leaderboard can be displayed immediately after the game or shown on a separate screen.
Yes. The game result can be connected to prizes, vouchers, promotional codes, lucky draws or other rewards. The reward journey can be based on the score, result or campaign rules.
qiksense can track campaign performance such as participation, completion rates, scores and conversion. Contact details and responses to customised questions can also be collected with the relevant consent copy, and the data can be exported as a CSV file.
Put your brand on the road
Design the vehicle, the collectibles and the track, pick the mode and connect every run to leaderboards and rewards with qiksense.
