Case Study

Popper Asia Created a Pedal-Powered Lights Out Challenge for Audi and adidas with qiksense

qiksense · 7 October 2026 · 4 min read

The Challenge

Creative agency Popper Asia created the Lights Out Challenge for its clients Audi and adidas at Off The Grid, their motorsport pop-up in the Level 1 Atrium of Funan during Grand Prix Season Singapore 2026. Alongside the Audi Revolut F1 Team show car and a Singapore-inspired fanwear collection, the pop-up ran a stamp journey of race-themed stations, and the Lights Out Challenge was its race-inspired reaction game. Every fan who played earned a Team Pass stamp.

It is not the first time Popper Asia has used qiksense. Popper Asia previously built an F1 commentary booth for beIN SPORTS, created a Coconut White Coffee Scream Challenge for FairPrice and powered a Sunset Vibe music booth for Aperol Spritz.

Popper Asia needed an experience that could:

Tie in with Formula 1 during the race season
Work as a quick station on the pop-up's stamp journey
Give every player a result to take away, saved on their phone and ready to share on social media

The Lights Out Challenge booth at Off The Grid in Funan, with the game screen and the foot pedal in front of it powered by qiksense

The Solution

To achieve this, Popper Asia used the qiksense platform as the software behind a customised Lights Out reaction game, played with a foot pedal on the floor in front of the screen. The game kept the Audi look of the pop-up, from the race track backdrop to the Audi typeface.

The experience followed a simple journey:

Fans stepped up to the screen and stepped on the pedal to start
A 3, 2, 1 countdown ran and five red lights came on, one by one
The moment all five lights went out, they stamped on the pedal as fast as they could
The screen showed their reaction time in milliseconds, with a line on how they did
A QR code on the same screen let them save their result on their phone
Another step on the pedal started a new attempt for a quicker time

The Lights Out Challenge game screen built on qiksense, with the five start lights coming on one by one

Engage Module: Lights Out Reaction Game

The Lights Out format recreates the start of a Formula 1 race. The lights come on one at a time, hold for a moment, then all go out at once, and the clock starts at that exact instant. Fans had to react as fast as they could without moving too early.

Popper Asia set the game up to feel like a real start:

Five lights, one second apart, the rhythm of a real Formula 1 start
A pause before the lights go out that changes every round, so nobody can learn the timing
A jump-start rule, so anyone who stamped while a light was still on saw a too early screen instead of a time
A beep for every light and an engine rev on a valid reaction

Because the pause changed every round, fans could not guess the moment. They had to watch the lights, which is exactly what a real race start asks of a driver.

A player stamping on the foot pedal the moment the lights go out at the Lights Out Challenge, run on qiksense

A Physical Pedal Instead of a Touch Screen

Most reaction games ask players to tap a screen or press a button. At Off The Grid, fans used their feet. A foot pedal sat on the floor in front of the screen, and every control in the game pointed to it. Fans stepped on the pedal to start, stepped on it the moment the lights went out, and stepped on it again to try for a quicker time.

The Lights Out format works with a simple tap, and it can also take a physical button or a foot pedal assigned to the game. Here the pedal turned a screen game into something much closer to a driver's start, much like pressing the pedal in a real car.

A player scanning the QR code beside his 451 millisecond reaction time to save his result from the qiksense game

Reward Module: Reaction Time Saved to the Phone

Straight after each round, the screen showed the player's reaction time in milliseconds with a short line that changed with the result, such as "That's a solid reaction!". A QR code beside it let players save their result. Scanning it opened the result on their own phone, ready to download and share.

The Too early and No reaction screens from the Lights Out Challenge game built on qiksense, each asking the player to try again

A jump start led to a too early screen, and a round without a press led to a no reaction screen, so every time on the screen came from a genuine reaction.

A player's Lights Out Challenge result on his phone, ready to download from the qiksense game

The Result

Using qiksense, Popper Asia gave fans at Off The Grid a quick and physical way to test their reactions against the start lights, as one of the stations on the pop-up's stamp journey during Grand Prix Season Singapore.

A Race Start Fans Could Feel

The foot pedal made the game feel closer to a real start than a tap on a screen. Fans stood at the screen, watched the lights and reacted with their feet, which suited a pop-up built around the Audi Revolut F1 Team.

A Quick Station on the Stamp Journey

Each round took only a few seconds, from the countdown to the reaction time, so fans could play, see their time, earn their Team Pass stamp and move on to the next station. Those who wanted a better time could step on the pedal and go again.

A Result Fans Could Take Home

The QR code turned a few seconds at the booth into a result on the player's own phone. Fans left the pop-up with their reaction time saved, ready to compare and share with friends.

Build and Launch Interactive Campaigns with qiksense

From Lights Out to other reaction games such as Stop On Target and Perfect Alignment, qiksense helps organisations turn a brand moment into a game people can play with a tap, a button or a pedal. Build, launch and manage interactive campaigns through one flexible platform. Contact us or explore the qiksense Library to find the right experience for your next interactive campaign.