Lights Out
A reaction game built like a Formula 1 start. The lights come on one by one, hold for a random pause, then go out all at once, and users react the instant they do, with a tap, a button or a foot pedal. Reaction time is measured in milliseconds and ranked fastest first on a leaderboard, making it ideal for competitive booths and prize gates.
How the Lights Out Works
Start the Round
Users arrive at a row of unlit lights. Depending on the setup, an automatic countdown runs or users tap the start button to begin.
Wait for Lights Out
The lights come on one at a time, hold for a random pause that changes every round, then go out all at once. That is the signal.
React
Users tap the screen, or stamp on a foot pedal, the instant the lights go out. Reacting while any light is still on is a jump start and ends the round.
Continue the Journey
The reaction time appears in milliseconds. Users can join the leaderboard, unlock a reward or play again, depending on the campaign setup.
Campaign in Action
The Audi and adidas Lights Out Challenge in Funan, where fans stamped on a foot pedal when the lights went out and saved their time to their phone.
Add a Foot Pedal to Your Build
Pair Lights Out with a foot pedal, so players start the round and react with a stamp of the foot, just like a driver at the start line.
Hands-Free Play
Players react with their foot on a pedal instead of tapping the screen.
Feels Like a Race Start
A stamp on the pedal at lights out is much closer to a real driver’s start.
Different Pedals, Different Controls
Give each pedal its own control, like one to start and react, one to go back.
A Closer Look
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9:16What You Can Customise
What the Lights Out Can Do for Your Campaign
Attract and Engage Users
The Formula 1 style start is instantly understood and turns a single tap into a genuinely competitive moment.
Reinforce Campaign Messaging
Style the backdrop, framing and banners with campaign artwork, and name the reaction levels in your campaign voice.
Capture Participation Data
Track engagement, completion, scores and conversion. Contact details or responses to customised questions can also be collected where required.
Extend the Engagement
Connect the game to a leaderboard, reward, voucher, lucky draw or the next step in the campaign journey.
Where Brands Use It
Events
Create a quick and engaging activity that encourages attendees to stop and participate.
Exhibitions
Attract visitors to the booth with a simple and repeatable branded challenge.
Shopping Malls
Run interactive games for shopper engagement, seasonal campaigns and promotions.
Retail Stores
Support product promotions, purchases and in-store reward journeys.
Product Launches
Turn product features, visuals or campaign messages into an interactive game.
Roadshows and Pop-Ups
Launch the same branded experience across different campaign locations.
Ways to Set It Up
Online Experience
Users can access the game through a web browser on their own device.
On-Site Experience
The game can be set up as a physical experience at events, retail spaces, exhibitions or activations.
Frequently Asked Questions
A reaction game is a branded interactive experience that measures how fast or how precisely a user responds to a visual cue. Each round produces a time or accuracy score, decides a pass or fail and can rank users on a leaderboard or gate a prize.
Yes. The background, images, game objects, colours, typography, buttons, sound effects and result screens can be customised to match the campaign or brand identity.
Yes. Users can access the game online through a browser on a mobile phone, tablet or laptop. It can also be set up on-site using a touchscreen display with an operating system, browser and internet connection.
Yes. Scores can be added to a leaderboard to rank users throughout the campaign. The leaderboard can be displayed immediately after the game or shown on a separate screen.
Yes. The game result can be connected to prizes, vouchers, promotional codes, lucky draws or other rewards. The reward journey can be based on the score, result or campaign rules.
qiksense can track campaign performance such as participation, completion rates, scores and conversion. Contact details and responses to customised questions can also be collected with the relevant consent copy, and the data can be exported.
Turn a Reaction Into a Competition
Style the start sequence, set the pass level and connect the fastest reactions to leaderboards and rewards with qiksense.
