Trace the Logo
A race from the start point to the finish along your logo, through every waypoint, and the fastest time wins. Going off the line does not end the round, it adds a time penalty, so speed only counts while the finger stays on the logo. Your logo literally becomes the game.
How the Trace the Logo works
Press and hold to start
Users arrive at the logo with a pulsing ring on the start point. The clock only starts the moment they press and hold it, so they can study the route first.
Race the trace
Keeping their finger down, users drag along the logo through every waypoint in order, as fast as they can. A trail follows the finger and the next waypoint is highlighted.
Stay on the line
Going off the line does not end the round. Each excursion adds a time penalty, and no waypoints count until the finger is back on the logo.
Continue the journey
Reaching the last waypoint stops the clock and the final time, penalties included, is shown. The fastest traces top the leaderboard, and users can unlock a reward or play again, depending on the campaign setup.
A closer look
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9:16What you can customise
What the Trace the Logo can do for your campaign
Attract and engage users
The race from start to finish is instantly understood, and the fastest-time leaderboard keeps users replaying to shave seconds off.
Reinforce campaign messaging
The traced shape is your own logo artwork, with the trail, waypoints and banners styled to the campaign.
Capture participation data
Track engagement, completion, scores and conversion. Contact details or responses to customised questions can also be collected where required.
Extend the engagement
Connect the game to a leaderboard, reward, voucher, lucky draw or the next step in the campaign journey.
Where brands use it
Events
Create a quick and engaging activity that encourages attendees to stop and participate.
Exhibitions
Attract visitors to the booth with a simple and repeatable branded challenge.
Shopping malls
Run interactive games for shopper engagement, seasonal campaigns and promotions.
Retail stores
Support product promotions, purchases and in-store reward journeys.
Product launches
Turn product features, visuals or campaign messages into an interactive game.
Roadshows and pop-ups
Launch the same branded experience across different campaign locations.
Ways to set it up
Online experience
Users can access the game through a web browser on their own device.
On-site experience
The game can be set up as a physical experience at events, retail spaces, exhibitions or activations.
Frequently asked questions
A skill game is a branded interactive experience where the result comes entirely from the user’s control and precision, with no luck involved. Each round produces a score, decides a pass or fail and can rank users on a leaderboard or gate a prize.
Yes. The background, images, game objects, colours, typography, buttons, sound effects and result screens can be customised to match the campaign or brand identity.
Yes. Users can access the game online through a browser on a mobile phone, tablet or laptop. It can also be set up on-site using a touchscreen display with an operating system, browser and internet connection.
Yes. Scores can be added to a leaderboard to rank users throughout the campaign. The leaderboard can be displayed immediately after the game or shown on a separate screen.
Yes. The game result can be connected to prizes, vouchers, promotional codes, lucky draws or other rewards. The reward journey can be based on the score, result or campaign rules.
qiksense can track campaign performance such as participation, completion rates, scores and conversion. Contact details and responses to customised questions can also be collected with the relevant consent copy, and the data can be exported as a CSV file.
Make your logo the game
Upload the logo, set the waypoints and penalties, and let the fastest trace top the leaderboard with qiksense.
