Case Study

Singtel Scaled Existing Campaign from Events to Retail with qiksense

qiksense · 10 March 2026 · 3 min read

Previously, Singtel launched a Spin the Wheel interactive campaign for their exhibition booth using qiksense, enabling them to deploy an engaging customer experience within just one week. The campaign helped attract visitors, reward customers, and provided real-time performance insights through the qiksense dashboard.

Following the event activation, Singtel extended the same Spin the Wheel campaign into their new retail store at Bugis Junction.

Because the campaign was already set up on qiksense, it did not have to end with the event.

Entrance of the Singtel Shop at Bugis Junction, where Singtel ran its Spin the Wheel campaign on qiksense

From Event Booth to Retail Store

For organisations like Singtel, customer engagement does not happen only at exhibitions or roadshows. Retail stores are equally important environments for engaging customers, encouraging purchases, and enhancing the overall customer experience.

Traditionally, interactive campaigns built for events are often treated as one-time activations. Reusing them in retail stores would require redevelopment, redesign, and additional time and cost.

With qiksense platform, Singtel did not need to rebuild the campaign.

Because the Spin the Wheel experience was already configured within the platform, Singtel was able to redeploy the same campaign directly in their retail store at Bugis Junction. This allowed them to continue engaging customers using a proven campaign mechanic without going through another development cycle.

Spin the Wheel kiosk inside the Singtel Shop, showing the prize wheel and Spin button of the qiksense game

Faster Deployment Without Rebuilding

Once the Spin the Wheel campaign was created, Singtel could launch it again without redesigning visuals, rebuilding logic, or redeveloping the experience. This significantly reduced deployment time and operational complexity.

Instead of treating the store as a new project, Singtel could simply reuse the existing campaign. This allowed their team to focus on customer engagement rather than campaign development.

A customer at the Singtel Spin the Wheel kiosk winning a phone strap, shown on the qiksense reward screen

Consistent Customer Experience Across Locations

By using the same campaign at its event booths and its Bugis Junction store, Singtel was able to maintain a consistent customer experience.

Customers interacting with the Spin the Wheel campaign in different locations experienced the same branded interaction, reinforcing campaign familiarity and brand continuity. This consistency helps strengthen brand engagement while ensuring operational efficiency.

Close-up of the qiksense reward screen showing a free two-month Viu prize from Singtel's Spin the Wheel

Compare Analytics Across Campaigns

Because the campaign was managed within qiksense, Singtel was able to track performance across both event and retail deployments through the dashboard. This allowed their marketing team to monitor participation, compare performance across different locations, and analyse engagement trends over time.

With centralised analytics, Singtel could evaluate which locations performed better, understand customer engagement patterns, and optimise future campaigns based on real data. Instead of isolated activations, Singtel now operates with a connected engagement framework that provides visibility across all deployments.

Build and Launch Interactive Campaigns with qiksense

If you're planning interactive campaigns for events, retail stores and other customer touchpoints, qiksense lets you launch them quickly and track how each one performs. From gamified engagement to performance analytics, qiksense helps organisations deliver measurable and repeatable customer engagement experiences. Contact us or explore the qiksense Library to find the right experience for your next interactive campaign.